TAKE 4 PROGRAM
Take 4: A Cultural Arts Program Book Collaborative
• Cabrillo Festival of Contemporary Music
• Santa Cruz County Symphony
• Shakespeare Santa Cruz
• UCSC Arts & Lectures
Reach 70,000 educated, affluent and professionally influential art patrons by advertising in the Take 4 program books.
Four of Santa Cruz County's most acclaimed arts organizations have come together to provide businesses with an effective tool to reach targeted audiences. In July and August Shakespeare Santa Cruz's 4,000 published programs are available for purchase by their 30,000 audience members. Cabrillo Festival of Contemporary Music distributes 5,000 free programs in August to their 7,000 audience members. From the beginning of October to the following June, the Santa Cruz County Symphony provides to their subscribers and 14,000 audience members a total of 1,600 copies that are kept as souvenir programs and used over and over again throughout the year at their ten Symphony concerts. UCSC Arts & Lectures produces an arts magazine titled, "Arts & Ideas" with a distribution of close to 7,000 from October through May. The magazine is free and given to all performance goers, potential donors, prospective students, and friends of UC Santa Cruz.
Audience Profile
Take 4's audiences represent 70,000 educated, affluent and professionally influential men (43%) and women (57%), primarily between the ages of 30-62. These arts patrons are discerning individuals who appreciate quality theater and music as well as quality products and services. UCSC Arts & Lectures adds a student population to the profile.
Geographical Exposure
Reach households throughout the greater Santa Cruz County PLUS capture the attention of affluent art patrons from Monterey County, Santa Clara County, and San Mateo County.
Cultural Association
Your advertisement in these program books will help identify you as a quality business in support of these nationally, regionally, and locally acclaimed cultural organizations.
Helpful PDF documents:
Take 4 Advertising RATE SHEET
Take 4 Advertising AGREEMENT/CONTRACT
For information please contact Take 4 Director of Sales, Sandy Kurz at: sandykruz@yahoo.com.